(In our first installment of our Crisis Communications series we talked about how two very different organizations shared some eerie similarities as they confronted world-rocking crises.)
You only get ONE chance to do each crisis communication with excellence. Start planning NOW!
Teaser alert: In a couple of days I will recommend a book that will help you prepare to lead your organization through a crisis. (It's such a great book I devote an entire section to it!)
For now I want to get you started with a simple concept, one that will help you survive your next crisis with fewer butterfly bandages on your organizationally battered carcass.
A carefully crafted "Crisis Communications Plan" is the most critical component of a comprehensive "Crisis Management Plan."
(We use the terms "Crisis Response Plan" and "Crisis Management Plan" interchangeably in this series.)
You say your organization doesn't have a Crisis Management Plan? What are you waiting for?! START WRITING IT TODAY! Shame on you if you get caught flat-footed in the face of a crisis because you didn't put in a few hours to get a skeleton response plan together.
There are multiple facets to every crisis management plan, from security considerations, to financial considerations, to leadership structure sustainability, to technology considerations, to physical plant preparation, to social media connections, to web site capacity, and much more.
Perhaps the most critical component is the most overlooked…
An effective Crisis Communication Plan and a decent set of Crisis Communication Protocols.